I have been traveling back and forth from LA to NY a lot lately. Some would consider that the best of both worlds. Personally, I can't complain. In LA I get the sun, the outdoors, hiking, the beach and a relaxed routine. NY represents energy and all that is hip, new, and chic...words which also describe my friends who live in NY.
On my last trip, some of those friends and I took a trip to the Paul Smith store in Soho to visit another friend, Jack, a visual merchandiser, and to do a little shopping. Because we were with an 'insider,' I felt comfortable taking out my camera to snap shots of the store which I have been in many times. I mean, I can't tell you how many pairs of Paul Smith socks I have bought over the years as gifts for the men in my life! (That doesn't sound right-that includes male friends!) Seriously though, if you ever need a gift for a guy, you cannot do any better than Paul Smith. Their socks are the easiest gift to buy for a guy...those multi-color stripes will elevate any outfit.
As we toured the store this time, though, I was able to look past the clothing and see the really great merchandising and store design. The store is set up like a home, and as you wander from room to room the vibe changes, yet, retains a vintage eclectic vibe everywhere you turn. You know a store has succeeded when they create an environment you would want to live in.
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The women's side of the store combines a rustic chevron patterned wood floor with 70s brass bookcases and classic French seating redone in bright floral fabrics. Throw a low, loungy velvet or linen sofa in this room and I would move in!
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| The mix of florals on this vintage settee is super cute, and I love the soft pinkish/purple color of the walls. |
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| Over on the mens side, we have a similar antique brass cabinet and a similar eclectic mix of different vintages, but here everything is a bit more masculine and mid-century. The stone floor lends itself to being more retro than the ladies' side. |
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| Close-up of a wing chair upholstered in a fashion stripe. Most fashion fabrics do not lend themselves to upholstery, but some fabrics can be backed to make them stronger. |
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| The store merchandise sits comfortably against a wall covered in an artwork collage. Here are the socks I was talking about! |
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| Close-up of artwork collage. I am currently helping a friend create the same look in her home, but I am making her collect a few more paintings before we start hanging them. Everything she had was very colorful...she was missing some quiet moments by having black and white sketches and photography. |
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| This photo in the window is supposed to resemble (or actually is-I don't remember) a view of a garden of one of Paul Smith's estates...or one he had visited. Don't quote me-I was ten steps behind because I was taking photos! |
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Upstairs is the wholesale showroom. Hopefully I don't get in trouble for posting any photos of product that shouldn't be seen! This photo shows the uber-creative sock display with fake grass and glass and acrylic table.
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| Another creative display.....scarves hanging from bungee cords. |
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| This bag takes the stripe trend to another level as they apply a second trend-photography. The pattern on this bag comes from it being a photograph of a jacket that is on the bag. |
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| A narrow wall in a small niche has a few rolls of eggplant colored paint to bring out the color of the gentleman's suit in the painting. The bare light bulb keeps the vignette 'easy chic'. |
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| Lighting done casually, yet done so artistically |